Brightly decorated horses and riders in striking traditional costumes fill the fields of Kota Belud, a scene brought to life by the Bajau Samah horsemen, known as the Cowboys of the East.
The Bajau Samah are part of the wider Bajau community, known for their close connection to both the sea and the land. While many Bajau live along Sabah’s coastlines, those in Kota Belud are especially known for their bond with horses, a tradition that has been passed down through generations.
Many riders start young, learning from family members how to ride and care for their horses. For them, horsemanship is part of daily life and an important part of preserving their community’s heritage.

The best time to see them is during the Kota Belud Tamu Besar, an annual festival that highlights local culture and heritage. Visitors can watch the Bajau horsemen parade through the field, showcasing their decorated horses and riding skills. The event also features traditional dances, music, handicrafts, and a bustling market that draws communities from across Sabah.
Today, the Bajau horsemen remain one of Kota Belud’s key cultural attractions, offering visitors a glimpse into a tradition that continues to thrive in Sabah. Keep an eye out for updates, as another Tamu Besar may be happening before the year comes to a close.
